On February 23, 2024, Xiao Zhan, the global brand ambassador for Gucci, took part in the Fall/Winter 2024 women’s fashion show in Milan. You can watch the show on YouTube.
Xiao Zhan is showcasing an assortment of rings, bracelets, and necklaces in a new campaign. In preparation for Gucci Cosmos, the brand’s immersive archival display, he also makes visits to the Gucci Archive and Gucci ArtLab in Florence, the place of Gucci’s founding[1].
Since 2019, Xiao Zhan has represented Gucci as a brand ambassador. In China, the company has found success with him. He has starred in multiple Gucci ad campaigns and attended several public events dressed in the brand’s apparel.
One of the biggest occasions on the fashion calendar is the Gucci show in Milan, which promises to be a star-studded extravaganza. Fans of Xiao Zhan will be quite excited about his appearance, and it will be intriguing to see what he wears on the runway.
In addition, Xiao Zhan has engaged in many Gucci endeavors, such as touring the Gucci ArtLab and Archive in Florence ahead of Gucci Cosmos, the brand’s immersive archival display.
taking part in a campaign showcasing his unique take on Gucci’s exquisite jewelry designs[2].
Xiao Zhan’s appearance in Milan Fashion Week
For fans, the pairing of the Gucci and Tod’s displays during Milan Fashion Week was a double delight. The way Xiao Zhan appeared was evidence of his adaptability and power in the fashion world. He never fails to make an unforgettable impression, whether it’s on TV or the catwalk! 👏🏥
Watch this brief video to get a sneak peek at Xiao Zhan’s runway walk at Gucci Milan Fashion Week. His charisma and grace will really make the show! 🅺💫
What other shows did Xiao Zhan walk for?
A fashionable impression was made by Xiao Zhan during Milan Fashion Week! In addition to his stunning performance at the Gucci show, he walked the runway for other esteemed brands:
- Tod’s: Xiao Zhan was spotted in the front row of the Tod’s fashion presentation during Milan Fashion Week on February 24, 2023. His presence gave the occasion an air of refinement[3].
- Tod’s (Again): He appeared with Liu Shishi and Liu Wen in the Tod’s show.This moment of breaching boundaries demonstrated his adaptability and worldwide impact[4].
- Gucci (Again): He went to the Gucci show during Milan Fashion Week before making his famous Gucci walk. His poise and self-assured gait amazed the audience[5].
Xiao Zhan’s runway appearances were a testament to his status as a fashion icon, captivating audiences and leaving a lasting impression!
Alongside Xiao Zhan, a number of well-known designers and businesses unveiled their collections on February 23, 2024, during Milan Fashion Week. Let’s examine a few of the attendees:
Tod’s: The groundbreaking work of designers Tamburini and Chiapponi for Tod’s was showcased at the fashion show.
Blumarine: Chiapponi also debuted their collection for Blumarine that day.
Sportmax: Recognized for its cutting-edge designs, Sportmax showcased their works.
Lorenzo Serafini’s philosophy: This avant-garde company displayed its creative pieces.
Fashion tip: If you’re not turning heads, you’re not wearing Gucci—especially if it’s styled by Xiao Zhan.
